Chase Lang

Casa Libre

Casa Libre LogoCasa Libre is a really great non-profit in Tucson that promotes poetry, reading and writing through workshops and events.  They are also very connected to minority communities in Tucson, specifically the LGBTQ+ community.  I donated my time creating a brand identity for them in 2016.  The logo is to be taken literal, as a book forms the roof of a house over the words “Casa Libre.” To connect them with their physical space, I highlighted the red door on their building in the logo by coloring the letter “a” red and by utilizing that red as their primary brand color.

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