Casa Libre is a really great non-profit in Tucson that promotes poetry, reading and writing through workshops and events. They are also very connected to minority communities in Tucson, specifically the LGBTQ+ community. I donated my time creating a brand identity for them in 2016. The logo is to be taken literal, as a book forms the roof of a house over the words “Casa Libre.” To connect them with their physical space, I highlighted the red door on their building in the logo by coloring the letter “a” red and by utilizing that red as their primary brand color.
October 17, 2016