I toured the world with John Brown’s Body from 2009 to 2013. During those years, I took over the bands digital presence, creating and improving their digital brand across many platforms. I designed countless versions of their website and branded their digital platforms for each of their tours and album releases. One big challenge was designing their website in multiple languages for the bands overseas fans.
It was nice to have the creativity to try new things digitally. It proved successful as my digital strategy for the band propelled them to a new level of success, both here in the U.S., and abroad in Oceania and Europe. Multiple albums debuted at #1 on the billboard reggae charts and held their position in the top ten for months.
John Brown’s Body is a band that has spanned the better part of nearly three decades. Today, the band’s signature style has become the norm for other U.S. reggae bands – and many in the genre admittedly point to John Brown’s Body as a key influence. It’s humbling to know that I had something to do with the success of this band and I think they, quite literally, took me on a journey that continues to define my graphic design.