I toured the world with John Brown’s Body from 2009 to 2013. During those years, I took over the bands digital presence, creating and improving their digital brand across many platforms. I designed countless versions of their website and branded their digital platforms for each of their tours and album releases. One big challenge was designing their website in multiple languages for the bands overseas fans. It was nice to have the creativity to try new things digitally. It proved successful as my digital strategy for the band propelled them to a new level of success, both here in the U.S., and abroad in Oceania and Europe. Multiple albums debuted at #1 on the billboard reggae charts and held their position in the top ten for months.After touring Europe with them in 2010, I decided to move to Paris and work as a freelance artist, returning to the U.S. to tour with the band. My creativity blossomed while in France, which turned into a two year stint living in both Paris and Barcelona. I met a lot of creative people and was inspired by both cities’ architecture, culture, and contemporary design. For the bands debut tour in Europe, I designed the poster artwork that was displayed across many major European cities. It’s always reassuring of how small the world is when you’re walking down the street in a foreign country, only to turn a corner and realize that a four foot by eight foot poster you designed has been wheat-pasted on the side of a building. There is something very comforting about that.
John Brown’s Body is a band that has spanned the better part of nearly three decades. Today, the band’s signature style has become the norm for other U.S. reggae bands – and many in the genre admittedly point to John Brown’s Body as a key influence. It’s humbling to know that I had something to do with the success of this band and I think they, quite literally, took me on a journey that continues to define my graphic design.